Affiliate Marketing and the FTC
There has been a fair bit of hoo-hah in IM circles recently concerning the US Federal Trade Commission recent ruling on how affiliates should promote products through their websites. We don’t do legalese here at CFP and certainly don’t wish to wade through reams of legal documentation. However as we do make some of our [...]
click here to read moreSEO v PPC
Our experience at CFP has always shown us in general that conversion rates from SEO and generally higher than customers generated through PPC activity. We feel that instinctively browsers ‘trust’ organic serach listings more than they do sponsored listings, for the simple reason that they are there ‘on merit’.
So, a controversial study by Engine Ready [...]
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