It seems a strange question to ask doesn’t it ? However the question is based on the fact that in Decemberlast year Google ‘fired’ over 5% or 30,000 of their Adwords customers by either suspending or removing their accounts.

Check out the news release detailing what happened here : Google meltdown

So what does the report show us mere mortals about the state of the web advertising industry.

Well, the reason the Google accounts were booted is that either their ads or their web pages were not of a high enough quality or relevance to be included in Google’s listings. This is important because many companies don’t understand how Adwords (Google sponsored listings) work – in fact the amount you pay for a listing is in part determined by Google’s
perception of the quality of the content.
In other words, if you don’t know what you are doing, you can (a) pay way over the odds or (b) get banned.

The account culling also shows us despite Bings launch last year, Google is not about to fall from its perch. In fact, it consolidated its position as the major Search player in the developed Western world with anywhere between 65-90% of the market
depending on the country. Google is strong enough to say ‘hey, in order to keep my long-term quality of branding I don’t need 1 in 20 of my paying customers’.  Wouldn’t we all like to have a business that could do that ?