CER Business Finance specialise in finding funding for small and medium sized businesses in Scotland. Where traditional banks, particularly in the current climate, have been reluctant to provide helpful advice CER will step in and guide your company.

The background : Although they have had a website www.cerbusinessfinance.co.uk and blog for 2 years CER have not generated any web enquiries.

The brief : To optimise the website for the search engines and generate new queries.

The work : Keyword research, on-page optimisation work phase 1 complete, together with Google Local Business Center account setup. Phase 2 will include the backlink building and setup of extensive web analytic data collection. The blog will be optimised so that it ‘pings’ the search to build further page indexing and SERPs.

DeFacto FD Chartered Accountants provide proactive support and advice to SME’s in the central belt of Scotland. Recognised as the most approachable and proficient firm in their field they specialise in financial advice and reporting to contractors, small companies, and growing businesses.

The background : The Defacto FD website www.defacto-fd.co.uk had almost no profile on any of the search engines despite a very heavy investment in a feature rich site.

The brief : To generate web based enquiries.

The work : Intensive keyword research and onpage optimisation work, followed by a targeted backlink building campaign. Google Local Business Center account setup and optimisation. Consultative paper on landing page optimisation work to decraese bounce rate.

The result : After just 6 months the website enjoys 4 top 10 Google keyword searches and over 10 Google Local search top 10 results. In all they have achieved 37 top 10 listings in the top 8 UK search engines. Website traffic new visitors have increased by over 50% and a similar increase in the number of web-based enquiries has been achieved.