You’ve followed steps 1 and 2 and now have  a healthy stream of leads. So, how do you then convert these into customers ?

Customer Conversion - getting them 'over the line'

Well, if you are an offline business then its over to you and your sales team. Or is it ? In fact the art of converting a customer doesn’t necessarily become an offline task. We believe that the online process of converting a prospect to a customer doesn’t stop at generating a lead. If you are using online marketing to its fullest extent, your call to action is clear and explicit, you are following up with email campaigns and encouraging your prospect to follow and engage with you via social media sites. This circular process of building up trust and communication can ultimately lead to new customers and further upsell conversions.

Online technology also allows the kind of conversion measurement which has never been available offline. Web Analytics tools such as Google Analytics tool can measure in almost infinite detail the behaviour of your customers before and during their visits to your site.

Landing page optimization, and split testing means that the effectiveness of individual pages can be measured as to their conversion rates.

Click here to find out how CF Partnership tools and technologies can increase your online conversion rate.