On many web pages we are writing text to help people find what they want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page.

In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.
With a landing page, everything changes – you know what you want them to do and you don’t want them leaving that page until they have decided to make that purchase, sign up, download a white paper – or whatever else it is you want them to do.

Landing Pages - we'll help you test, test, and test again to improve your conversion rate

Lets face it, a landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword – now you have them on the page, you want to convert them.

When direct marketing with a landing page, remember these points.

• Content is king. It’s the text that will bring you success or failure.
• The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colours, your use of images, the layout on the page.
• Navigation links should be kept to a minimum as its all about the conversion.

Split testing and web analytics can be used to really drill down and work out which text works best.

Many organisations are weak at creating landing pages that are unashamedly built to maximize conversion rates.  At CF Partnership we have the experience and skills to help you build pages hat actually convert.
Whatever the reason, it’s the companies that have the will and the resources to build high-converting landing pages that will come out the winners.

Click here to contact us about how landing page optimisation can help you convert prospects to customers.