Web Analytics is the work of measuring and then analyzing the data surrounding visitor behaviour within a website
It can help to continually improve the visitor experience and enable you to improve site goals whether that be a sales conversion, customer downloads, enquiries or email opt-ins.

Web Analytics - never before have marketeers been able to measure so much

Web analytics is the process of capturing and interpreting and acting upon data surrounding visitor behavior and site statistics in order to promote your site effectively.

Understanding who is using your site, where they came from, what terms they used to get there and how they interact with your site can help you interpret information essential to the success of your website:

• market trends
• visitor behaviour
• most effective landing pages
• exit pages
• bounce rate (i.e rate of those that leave immediately)
• referrers
• best keywords

With web analytics you can rapidly pinpoint the pages that are working and those with high bounce or exit rates. You can identify which keywords generate sales and those that are a non-commercial.

Carefully studying the actions of your visitors can reveal areas of your site that need improvement. For example, you may discover many of your visitors are ducking out of your checkout process. Web Analytics may provide actionable insights that allow you to optimise your website based on real user data rather than intuition.

Web analytics can assist in developing a highly effective marketing strategy based on user data that is specific to your website and your customers. Your marketing plan can precisely reflect what your customers want, targeting the exact keywords they use when looking for it, and build landing pages that convert.

Click here to find out how CF Partnership can use Web Analytics to improve your sales conversion rate.