OK, so you have a steady flow of traffic to your site (step 1). If website traffic is considered a group of prospects, how then do you generate leads from them ?

Lead Generation - a goldmine for prospectors

The answer depends on the nature of your business, although several core principles remain.  The design of a website is key – when we talk about design we do not always necessarily mean that beautiful is best (Consider two of the most successful commercial sites worldwide, amazon.com and ebay.com , hardly ‘lookers’ but they slaughter their nearest competition).

Click here to find out more about how good web design can influence lead generation for your business.

If your business is selling products, and not services an online shop or ecommerce site is your best bet at generating leads whether directly via the site or by telephone. Although the world of ecommerce success is driven by traditional factors such as having the right products at the right price there a wealth of other influences on a purchasing decision, such as the usability of the site and its perceived authority.

Click here to discover how properly delivered ecommerce can bring leads for your company.

Another key tactic for lead generation which works will if done thoughtfully and consistently is email marketing. Although e-shots have been blighted by improper and overuse (spam) in recent times, if the campaign is designed strategically and as part of an overall communication package it can be one of the most cost effective ways to bring you leads.

Click here to hear how email marketing works to generate business leads.