Traffic (or visitors) is the lifeblood of any online      business, or indeed any offline business that wants to generate business from the web.

Without traffic a commercial  website is an expense without a Return on Investment – its as simple as that !

So how does a website attract visitors ?

Well, perhaps the simplest way to approach the question is to look at where potential visitors are.

Top 20 UK Site Visits - September 2009

The picture on this page shows the most visited websites in the UK as at September 2009. Many of these sites are ‘jumping off points ‘ for web users to visit other sites, and CF Partnership can take advantage of that to bring visitors to your site.

The first thing to notice is that search engines take up positions 1, 4, 7, 10, 13 and 19. In fact around 20% of all UK users are in a search engine at any given point in time.

For this reason getting your site visible on the search engines for search terms (or keywords) applicable to your business is the number 1 tactic for traffic creation. CF Partnership are experts in the art of both Search Engine Optimisation (SEO)  and Pay Per Click (PPC)  Marketing, both of which visitors via Search Engines such as Google.

Find out more about how SEO or PPC marketing can create traffic for your site.

The second point is that social media sites such as Facebook come in at 2, 6, 12 and 18 (Twitter is also hovering just outside the top 20, having grown by almost 1500% in the year to May 2009 to just over 18m users), and these sites make up another 10% of all UK visits.

So when business owners ask us “What does Facebook have to do with my company?” we gently tell them “That’s where a ton of potential customers are spending their time!”.

Social Media Optimisation is the work is using these sites to promote your business, bring traffic to your site, and engage with current and future buyers. SMO, when done effectively, also has the added benefit of upping your profile with the Search Engines too !

Find out more about how SMO Marketing can create traffic for your site.